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Who is the radiologist?

A world of misconceptions

 This study explores  patients’ perceptions of the role of the radiologist in their care

and evaluates the possibility to get rid of misconceptions using animated video in the waiting room.

278 Patients were surveyed.

 

After the video, 30% more people understand that the examiner is the technician, not the radiologist.

 

Patients who think their own physician will interpret the images lowers by a 3.5 factor.

 

Owing to the video, patients understand why they will not meet the radiologist.

 

After the video two thirds experience more respect for the radiologist, without meeting one.

Common misconceptions of patients:

Say the radiologist

"takes the x-rays"

Think the radiologist

"is not a doctor"

Believe the radiologist

"plays no role in patient care"

 
 

STUDY

In the summer of 2019, a survey was conducted using tablets running Qualtrics software on 278 patients (122 men, 156 women) in 2 different hospitals in Belgium (ZNA Middelheim & University Hospitals of Louvain). Patients were educated in the MRI, CT and X-ray waiting room by using animation video on already available TV screens

 

VIDEO

In the video below we stretch the fact that it is the technician that will perform the exam, not the Radiologist. (video is in Dutch).

This video will be personalized with your hospital logo, the watermark "MakeRadiologyVisible.com" will not be there in the final version.

RESULTS

Some of the most relevant results to the Radiology Department can be found summarized below

 

 "Do you expect to meet the Radiologist?"

 

After the video, 32% less patients expect to meet the radiologist

 "The Radiologist does the Interpretation"

After the video, 33% more patients realise the radiologist interprets the images

 "The Technician performs the Exam"

Prior to the video, only one third of patients know the exam will be conducted by technicians, after the video that becomes 60%. 

 "The Referring Physician does the Image Interpretation"

> 1/3th of patients think the referring physician does the imaging interpretation, after the video that misconception lowers by factor 3.5 

 

Fill out the form below to get a personalized video for your own waiting room.

This project is done by radiologists, for radiologists and our goal is to get an audience as broad as possible. Filling out this form is completely obligation-free!